Very Popular Name in IT Industry

Both person are Google founder, Google began in March 1996 as a research project by Larry Page and Sergey Brin, Ph.D. students at Stanford University

Larry Page CEO and Co-Founder

As Google’s chief executive officer, Larry is responsible for Google’s day-to-day-operations, as well as leading the company’s product development and technology strategy. He co-founded Google with Sergey Brin in 1998 while pursuing a Ph.D. at Stanford University, and was the first CEO until 2001—growing the company to more than 200 employees and profitability. From 2001 to 2011, Larry was president of products.

Larry holds a bachelor’s degree in engineering from the University of Michigan, Ann Arbor and a master’s degree in computer science from Stanford University. He is a member of the National Advisory Committee (NAC) of the University of Michigan College of Engineering, and together with co-founder Sergey Brin, Larry was honored with the Marconi Prize in 2004. He is a trustee on the board of the X PRIZE, and was elected to the National Academy of Engineering in 2004.

Sergey Brin Co-Founder

Sergey Brin co-founded Google Inc. in 1998. Today, he directs special projects. From 2001 to 2011, Sergey served as president of technology, where he shared responsibility for the company’s day-to-day operations with Larry Page and Eric Schmidt.

Sergey received a bachelor’s degree with honors in mathematics and computer science from the University of Maryland at College Park. He is currently on leave from the Ph.D. program in computer science at Stanford University, where he received his master’s degree. Sergey is a member of the National Academy of Engineering and a recipient of a National Science Foundation Graduate Fellowship.

He has published more than a dozen academic papers, including Extracting Patterns and Relations from the World Wide Web; Dynamic Data Mining: A New Architecture for Data with High Dimensionality, which he published with Larry Page; Scalable Techniques for Mining Casual Structures; Dynamic Itemset Counting and Implication Rules for Market Basket Data; andBeyond Market Baskets: Generalizing Association Rules to Correlations.

 

Google Penguin Update Information

 

The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing would get a site in trouble, but less obvious tactics would also cause Penguin to flag your site. Says Google,

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in web spam tactics to manipulate search engine rankings.

Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries. If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:

1. Aggressive exact-match anchor text
2. Overuse of exact-match domains
3. Low-quality article marketing & blog spam
4. Keyword stuffing in internal/outbound links

It’s important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.  As always do not panic if you are seeing a down turn in traffic, in the past when there is a major Google update like this things often rebound.  If you do think you have some sort of SEO penalty as a result of either the Google Panda or Google Penguin updates, please contact your SEO service provider to help or start trouble shooting.

Google has so far rolled out the following Penguin updates:

1. Initial Penguin Update, 24 April, 2012
2. Penguin 1.1, 25 May, 2012
3. Penguin #3, 9 October, 2012

SEO

On-Page Optimization:

Read some tips about Seo onpage optimization:

• Broken Link Check 
• 301 (www) Redirection
• 404 redirection
• Adding Header Tags in Optimized Pages
• "Code Optimization (H1, H2, H3, Bold etc)"
• Content Optimization (Internal Linking)
• Robots.txt
• Sitemap.xml (Creation & Submission) 
• Google Analytics Account Creation
• Google Webmaster Account Creation
• Bing Webmaster Account Creation
• Optimization of Titles and Meta Tags
• URL Redirections
• URL mapping
• Duplicate Content
• Code to content ratio = content have to maximum
• keyword to content ratio = keyword = 2-3%
• Image optimization

Know more about Seo

How you will do SEO for a site in which you cant implement on-page optimization and off-page optimization

Some time it happens when client don't want to change its Meta tag or other SEO on-page factor and also don't want to do directory submission or link building then how you will promote that site.

This question was asked by a interview few days ago. She was saying that she has few big client they are not interested to submit there site into directories or don't want to change on-page, then how you will promote that site?

My Answer : -)
In this Situation I will make a blog on which I will put the content and the exact URL of that site which we have to promote as a hyper link then we will promote that blog in this manner we can promote that site.

But she was not agree with my answer she thought she will make a different site and will promote that site.

Q.What is on page Seo ?
Ans- "On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.

History:

On Page Search Engine Optimization has been around the longest, since the begining of search engines. Search engines used simpler less sophisticated technology a few years ago, and the world wide web was alot smaller. At the time "ON Page" SEO Worked years ago, and it was basically an easy comparison. As the World Wide Web grew larger and larger it became more difficult for search engines to differentiate between your site and other sites. A search on "Autos" may return 100 million + pages that have the word "Auto" on it. So Off Page SEO began to take off as the world wide web and search engines grew in complexitiy.


OFF-PAGE OPTIMIZATION: 

• Directory Submission 
• Article submission
• Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions.
• Press Release Submission
• Blog creation, weekly Postings and blog promotion
• Creating of Favicons
• Content editing & Content Rewriting
• Direct Link Exchange / Direct Link Building
• Press release news syndication
• RSS ( Really Simple Syndication)
• Local and regional search engine indexing
• Forum Posting

If you have any concerns, you can always communicate with us to get the clarifications done.

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Manoj Gupta